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search engine traffic vs. social media traffic

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Author Topic: search engine traffic vs. social media traffic  (Read 1170 times)
Offlineconsultant163
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notepad Mar 15, 2009, 12:31:30 PM #1
A few weeks ago I had an idea to try a test comparing the quality of search engine traffic versus social media traffic. The goal of my experiment was to test the assumption that search traffic is higher quality than social media traffic. You might have guessed, the search engines proved to be the superior source of traffic.  My friends found the research interesting, but they commented that the social networks probably should not be grouped together (ie: FriendFeed, Myspace, Facebook, Twitter). Some are built for the masses whereas others have tightly honed niche audiences. So the question came up - was social media traffic misrepresented by grouping traffic from all networks together? Is traffic from a highly targeted niche network better than traffic from larger generic networks?

Any opinions?

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notepad Mar 17, 2009, 05:22:29 AM #2
I think search engine traffic is more strong than social traffic because search engine have lot of searching options and keywords.
OfflineGilbertGiles
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notepad Mar 27, 2009, 03:57:54 PM #3
I think the same thing as manish07. Search engine traffic is somebody already interested in your keywords. Social media traffic you don't know what they are looking for.

If you are trying to get conversions for marketing you should stick with the search engines.

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notepad Apr 28, 2009, 08:19:10 PM #4
Search engine traffic is way better for long term.
OfflineVishenda
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notepad May 08, 2009, 03:11:12 AM #5
search engine traffic is of higher quality because it helps build organic search ranking of a site
Offlinebumperboy
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notepad May 10, 2009, 11:33:51 PM #6
you can target social media alot easier
Offlineranilyn
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notepad Jul 06, 2009, 01:19:20 AM #7
Search engine traffic are better than social media traffic..
OfflineGalaxian
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notepad Aug 19, 2009, 11:20:03 AM #8
Even though social media traffic might be easier to target, if the traffic doesn't convert, it's useless.
OfflineFiveonline
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notepad Sep 23, 2009, 10:31:46 AM #9
I always prefer search engine traffic as it is always more targeted than social media traffic.

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