Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion.
From what I understand, SEM is using PPC search to drive traffic at a landing page that advertises something you're selling or your an affiliate of. Jeremy Shoemaker from shoemoney.com has a lot of good articles about how he made lots of money doing SEM.
For me, it seems to complicated and expensive to get into prperly.
Search engine marketing (SEM) is technical way to promote our online business. So we can say that SEM is a process to promote our web site. It helps to increase customers and spread our business world wide.
SEM (search engine marketing) is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.”
SEM (search engine marketing) is an umbrella term that covers two broad areas:
* Gaining traffic through free SEO efforts * Gaining traffic through paid search advertising
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Apr 29, 2008, 02:21:19 PM
