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 Oct 29, 2011, 12:10:00 AM | #1 |
Better Homes and Gardens Real Estate Expands Internationally
Lifestyle Real Estate Brand Signs Master Franchising Agreement for Canada
PARSIPPANY, N.J. and MISSISSAUGA, Ontario 10-04-2011
Franchise Group Press Releases : http://www.realogy.com/media/pr/show_release.cfm?id=1076
Better Homes and Gardens Real Estate LLC, a subsidiary of Realogy Corporation, today announced that it has entered its first international market with the signing of a 25-year-long master franchising agreement for the development of the Better Homes and Gardens Real Estate brand in Canada. Better Homes and Gardens Real Estate Canada, a Toronto-based company under the leadership of Rob Vanden Broek and Nelson Goulart, is now responsible for franchising, marketing and operating the lifestyle real estate brand in Canada.
In addition to managing the Better Homes and Gardens Real Estate franchise system in Canada, Vanden Broek and Goulart’s existing brokerage firm has become the first Canadian brokerage to affiliate with the brand. The firm will now operate as Better Homes and Gardens Real Estate Signature Service. Its two offices and 90 agents in the greater Toronto area will add to the brand’s existing network of more than 7,000 agents.
“When we launched in July 2008, our first goal for Better Homes and Gardens Real Estate was to create a strong U.S. network of strategic companies located in key markets, which we have achieved,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “With three years of growth and best practices under our belt, it was time to turn our attention to markets outside of the United States. Canada was the natural first step due to its robust housing market and geographic proximity. Rob Vanden Broek and Nelson Goulart are the ideal team to lead Better Homes and Gardens Real Estate’s expansion into Canada because they share our vision for creating a lifestyle real estate brand focused on service, innovation and a commitment to strategic growth. As brokerage owners themselves, they are keenly aware of the value proposition that a franchisor must deliver in order to help its franchisees achieve growth.”
The Canadian housing market has shown strong, long-term consistency. According to the Canadian Real Estate Association, year-to-date 2011 existing home sales figures continue to run in line with the 10-year average and the national months of inventory figure has been stable at approximately six months since April.
“No other real estate franchise can offer the benefits provided by Better Homes and Gardens Real Estate, a brand whose namesake has personified a passion for the home since 1924,” said Vanden Broek. “We are confident that this innovative brand and its resources will be appealing to Canadian brokers and agents, while providing an exceptional experience for homebuyers and sellers.”
“Adding value to an increasingly sophisticated client base is a challenge all real estate professionals in Canada face,” said Goulart. “We are excited to offer a brand that brings a lifestyle approach to real estate and strives to deliver superior service and a holistic buying experience that goes beyond the transaction.”
Better Homes and Gardens Real Estate Canada will offer a full suite of technology, service, training, talent attraction and marketing tools to its prospective franchisees and agents, leveraging the best practices pioneered by Better Homes and Gardens Real Estate in the U.S. The company will also benefit from the unique relationship with Meredith Corporation, the leading media and marketing company serving American women and the publisher of Better Homes and Gardens magazine. Access to Meredith’s lifestyle content and marketing channels are some of the ways the new real estate franchisor’s efforts will be uniquely positioned in Canada.
“Under Rob and Nelson’s leadership, Better Homes and Gardens Real Estate Canada will be a wonderful testament to the success our brand can have outside of the U.S.,” said Chris. “This is the first chapter of an exciting story of continued international expansion for Better Homes and Gardens Real Estate.”
For information about Better Homes and Gardens Real Estate Canada please visit: www.bhgcanada.ca/
For information about Better Homes and Gardens Real Estate LLC please visit: www.bhgrealestate.com/ |
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