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Feb 11, 2012, 04:50:19 AM

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How to test your PPC ads for effectiveness

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Topic: How to test your PPC ads for effectiveness (Read 1304 times)

Sandman

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Joined: Mar 2006
Posts: 142

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Netherlands

Feb 02, 2009, 02:47:55 PM

Run two ads for the same keywords and niche at the same time. Once you have somewhere around 40 clicks, it will be clear to you which of the two ads is more effective. You will make this your control ad. You will either toss the under-performing ad completely (if it does absolutely nothing for you) or you will make some minor change and improve it. By changing one word, it could become your highest producing ad.

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clodecea

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Joined: Sep 2009
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Sep 16, 2009, 02:21:40 PM

I use Google's website optimizer to test the image ads that I run

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martinmort

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Joined: Oct 2009
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Oct 13, 2009, 09:48:51 PM

hmmm thanks for the info, i haven't tried google optimizer yest. now i will try thanks for the info

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skyfire

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Joined: Oct 2009
Posts: 20

“Do what you want, don’t do what you can”

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Oct 24, 2009, 07:04:58 PM

Google optimizer is one tool to check this. Other than that, for each CPC there are tools to check for effectiveness. Check if your CPC network has it. Google, YPN,Adbrite has it.

FlightCenter

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Joined: Jul 2010
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United States

Jul 19, 2010, 05:21:00 PM

Good tips...hard to tell after 40 clicks though unless you have a low volume niche where each lead is very expensive.

Styla

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Joined: Jun 2010
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Aug 29, 2010, 07:35:30 AM

Good method, words can really change ROI.

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shareclock

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Joined: Nov 2011
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India

Nov 02, 2011, 02:50:02 AM

Hello Friends,

I am new for this technology can any one help me to learn PPC.

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