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You doing Facebook Marketing?

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Author Topic: You doing Facebook Marketing?  (Read 4583 times)
OfflineFrankxc
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notepad Jan 25, 2009, 11:12:28 AM #1
Have any of you tried buying ads  on Facebook's system and try to make money off it?

Is it expensive and is it worth it ?

Offlinerelatrick
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notepad Jan 28, 2009, 12:51:26 PM #2
how doyou do this? I am interest?
OfflineNooboo
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notepad Jan 28, 2009, 07:34:46 PM #3
AdWords is a great way to drive traffic if you know how to use it... which most people don't.

You're going to need a lot of individually targeted ads, each going for a few keywords, aimed at a different segment of your target market. It helps keep the costs down.

You also need to get a decent quality score, which means actually making ads relevant to the site you're sending them to, not bidding on brand names, and actually having a well made site on the other end.

As always, split testing is the key.

As for Facebook, unlike Google, it will simply not convert for some offers. It's already got a specific demographic of users that are just not interested in some things.

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OfflineCrackerJack
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notepad Mar 15, 2009, 02:33:35 PM #4
Before making an expensive commitment, you might want to read this article

The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base

OfflineGilbertGiles
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notepad Mar 27, 2009, 04:41:48 PM #5
Advertising on Facebook is a tricky subject. I guess if you're trying to get people to a site to sell them something, Facebook wouldn't make much sense. Most Myspace and Facebook users don't have disposable incomes. On the other hand, if you are trying to get people to a new site you have and get new members, maybe Facebook would do well at your goals.

Paying per click for visitors from Facebook is not like Adwords.

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notepad Sep 16, 2009, 02:16:59 PM #6
Quote from: Nooboo on Jan 28, 2009, 07:34:46 PM
AdWords is a great way to drive traffic if you know how to use it... which most people don't.

You're going to need a lot of individually targeted ads, each going for a few keywords, aimed at a different segment of your target market. It helps keep the costs down.

You also need to get a decent quality score, which means actually making ads relevant to the site you're sending them to, not bidding on brand names, and actually having a well made site on the other end.

As always, split testing is the key.

As for Facebook, unlike Google, it will simply not convert for some offers. It's already got a specific demographic of users that are just not interested in some things.

Nooboo has made a lot of useful and true points :)

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notepad Sep 24, 2009, 12:11:02 PM #7
I think it all depends on your target market, the product/ service you offer and how you go about your advertising. I have heard that facebook advertising provides very low conversion rates.
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notepad Oct 02, 2009, 01:58:54 PM #8
Then i think google adwords is the best its really working for me, when i am trying to launch new site, its giving me initial traffic

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notepad Nov 16, 2009, 10:42:46 AM #9
No, never. but trying to do so  Wink

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