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|-   Entrepreneur Forum > Make Money Online > PPC Search Engine Marketing
+   Microsoft AdCenter advertisers unhappy with conversion rate
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Author Topic: Microsoft AdCenter advertisers unhappy with conversion rate  (Read 553 times)
OfflineEmil-Otang
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notepad Sep 19, 2008, 09:50:51 PM #1
Several Microsoft adCenter advertisers are recently unhappy with the quality of traffic they are seeing from adCenter.

The conversion rates on adCenter, as reported by a few advertisers, has been as low as ever. Based on over 200 clicks (not impressions, but clicks):

* Google has a 3.9% conversion rate
* Yahoo has a 2.2% conversion rate
* Microsoft has a 0.0% conversion rate

Not very good it Microsoft wants to compete with Google

Offlinestairstep
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notepad Sep 22, 2008, 09:44:56 AM #2
I like google more
Offlineshakes
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notepad Sep 24, 2008, 09:42:22 PM #3
What do you expect? Google has like 90% of the market share for search so of course AdCenter is going to be much slower.
OfflineNooboo
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notepad Dec 30, 2008, 03:47:49 PM #4
Google produces more volume so the CTR is going to be higher with them. Unfortunately, the clicks cost a lot more.

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notepad Feb 01, 2009, 10:20:21 PM #5
MSN campaigns can also be a good starting place. I have found it to do less volume but better ROI.

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