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Feb 04, 2012, 06:05:45 PM

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Microsoft AdCenter advertisers unhappy with conversion rate

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Topic: Microsoft AdCenter advertisers unhappy with conversion rate (Read 890 times)

Emil-Otang

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Joined: Sep 2008
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Emil-Otang is from United States

United States

Sep 19, 2008, 09:50:51 PM

Several Microsoft adCenter advertisers are recently unhappy with the quality of traffic they are seeing from adCenter.

The conversion rates on adCenter, as reported by a few advertisers, has been as low as ever. Based on over 200 clicks (not impressions, but clicks):

* Google has a 3.9% conversion rate
* Yahoo has a 2.2% conversion rate
* Microsoft has a 0.0% conversion rate

Not very good it Microsoft wants to compete with Google

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stairstep

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Joined: Sep 2007
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Brunei Darussalam

Sep 22, 2008, 09:44:56 AM

I like google more

shakes

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Joined: Jan 2007
Posts: 440

talk to the hand

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Italy

Sep 24, 2008, 09:42:22 PM

What do you expect? Google has like 90% of the market share for search so of course AdCenter is going to be much slower.

Nooboo

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Joined: Jul 2008
Posts: 96

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United States

Dec 30, 2008, 03:47:49 PM

Google produces more volume so the CTR is going to be higher with them. Unfortunately, the clicks cost a lot more.

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ronfrank

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United States

Feb 01, 2009, 10:20:21 PM

MSN campaigns can also be a good starting place. I have found it to do less volume but better ROI.

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