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Topic: Microsoft AdCenter advertisers unhappy with conversion rate (Read 553 times)
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 Joined: Sep 2008 Posts: 39

United States
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Sep 19, 2008, 09:50:51 PM | #1 |
Several Microsoft adCenter advertisers are recently unhappy with the quality of traffic they are seeing from adCenter.
The conversion rates on adCenter, as reported by a few advertisers, has been as low as ever. Based on over 200 clicks (not impressions, but clicks):
* Google has a 3.9% conversion rate * Yahoo has a 2.2% conversion rate * Microsoft has a 0.0% conversion rate
Not very good it Microsoft wants to compete with Google |
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 Joined: Jul 2008 Posts: 86
I Love Kittens
 
 United States
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Dec 30, 2008, 03:47:49 PM | #4 |
| Google produces more volume so the CTR is going to be higher with them. Unfortunately, the clicks cost a lot more. |
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 Joined: Mar 2008 Posts: 262
 
 United States
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Feb 01, 2009, 10:20:21 PM | #5 |
| MSN campaigns can also be a good starting place. I have found it to do less volume but better ROI. |
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