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|-   Internet Marketing Forum > Online Business Discussions > Affiliate Networks and Affiliate Programs > Market Leverage
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Direct Linking to MarketLeverage Offers in PPC Campaigns

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Author Topic: Direct Linking to MarketLeverage Offers in PPC Campaigns  (Read 855 times)
OfflineCode4Gold
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notepad Feb 03, 2009, 11:40:40 PM #1
This question is for Dan...

Are there any restrictions on direct linking to ML offers if we're running PPC campaigns? Is a landing page required?

The reason I'm asking is that I've just started a few PPC campaigns after 6 months away from the business. I picked up a few offers on another network that are converting like crazy (1 in 6) when I'm direct linking and converting at a lesser rate when using a landing page. I've already split test the landing page so I know it's not copy text or the pitch but the direct linking seems to grab the visitor and rope them in.

I see a few offers in ML that I think might have similar potential and I would like to test with both a landing page and direct linking.
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notepad Feb 16, 2009, 06:30:39 PM #2
The answer to your question is no. Feel free to direct link on any campaign that allows search traffic. :)

The reason most people use a splash page isn't to help conversions, but to help with the quality score. So that would make sense!  It looks like you have a smart strategy in place..... Cool
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