While registering a domain name for your website, it’s very important to select the name wisely. This is the first and most important thing that is going to help you a lot in your online promotional campaigns. Especially in search engine ranking because this is the most effective aspect in promotional activities.
There are two things to keep in your mind:
1. Domain name should be easy to remember and could become a brand in future. This is for your visitors.
2. Domain name should be selected according to search engines priorities, so that search engines could find your website easily.
The domain name you choose should be catchy, it should be short, should be keyword rich, should be with or without hypen (-) doesn't matter. It should contain at least one main keywords of your business.