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Either Amazon is wrong or Google is missing clicks?

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OfflineNooboo
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notepad Aug 01, 2008, 10:55:37 PM #1
I started a new Adwords campaign just a few days ago to drive Amazon affiliate links.

If I can get enough conversions to drive my Amazon percentage over 6%, it becomes worth it to give up some real estate on my site to Amazon affiliate links.

Anyway, I made a couple simple ads on Adwords as a test and managed to get a meager 3 clicks per day through to Amazon for the past three days. Oddly enough, it's been exactly 3 clicks every day (not enough to come close to my budget amount).

So Google is telling me and charging me for 3 clicks per day. However, Amazon Affiliates is reporting that I've had 12, 14, and 6 Unique Visitors each of those three days.

This is a brand new Affiliate account, and I only have these few ads pointing to it.

So what gives? Either Google is leaving money on the table by misrepresenting my number of clicks or Amazon is inflating the number of Unique Visitors.

At first I thought it might be me testing my links, but I purposefully have stayed away from Amazon all day yesterday, and it still reports twice the number of visitor than have clicked via Google.

Anyone have some magic insight?

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notepad Aug 02, 2008, 02:05:36 AM #2
I would suspect the tracking issues lie with Google because Amazon has alwaysbeen very accurate as far as I'm concerned.

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