It’s no suprise Google, Inc (ticker:GOOG) has been finally seeing a decline from it’s unprecedented advance to an all time high of $747 per share in November 2007 but nobody predicted the rapid descent the stock has seen over the last few days. Google shareholders are scrambling to recover their losses as the stock has lost over 5% and dropped from an opening price of $653 per share on January 14th to a close of $617 per share this afternoon. At one point in today’s trading (1/16/2007), GOOG was down as low as $601 per share and almost fell beneath the $600 per share mark. A glance at Google’s chart for the last three months will emphasize the trend downwards and shows a classic “Head and Shoulders Pattern” which is generally generally regarded as a reversal pattern and it is most often seen in uptrends. It is also most reliable when found in an uptrend as well. Eventually, the market begins to slow down and the forces of supply and demand are generally considered in balance. Sellers come in at the highs (left shoulder) and the downside is probed (beginning neckline.) Buyers soon return to the market and ultimately push through to new highs (head.) However, the new highs are quickly turned back and the downside is tested again (continuing neckline.)
GOOG 30 Day Chart - Showing “Head and Shoulders Pattern”

Glancing at the 1 year chart for GOOG, you can see the current “Head and Shoulders Pattern” pattern was preceded by a huge “Bull Run” leading up to the cuttent levelling off of this rapid climber.
GOOG 1 Year Chart - Showing Bull Run

Finally, if we look at the 5 day chart for GOOG we can see the results of the “Head and Shoulders Pattern” after the bullish uptrend. This one has sell written all over it. Notice the dissipating volume on the “tops”. The first close beneath the neckline was followed by a dramatic sell-off. And check out the big spike in activity on the collapse.
GOOG 5 Day Chart - Showing Downtrend

Why is Google’s stock on such a rapid decline? Call it the rosy scenario syndrome: Analysts expect double-digit earnings growth for a stock over the next few years and the market reacts by buying up a stock at an over-inflated value, thus leading to a rapid decline when the analysts begin to make adjustments in the company’s future. In the abstract, and if the analysts turn out to be right, that’s good news indeed. But the market is especially efficient when it comes to pricing in (or discounting for) growth stories. So, when macroeconomic data or industry-specific news comes along and shakes up the rosy growth story, highfliers like these will drop in a hurry.
Over the last few months, Google has engaged in some high flying press releases that had market makers and industry analysts alike charmed by the potential of this technology darling but like a fickle lover, the affiar is over and Google’s tactics have resulted in a reverse scenario for potential earnings. Coupled with the fact Google has been on the warpath against the webmaster community and competitors, many of whom are now disgruntled ex-shareholders, a recovery is unlikely in the near future and we can expect to see Google’s value depreciate over the coming weeks due to negativity in the blogosphere and webmaster community that will spread into the public sector.
Google versus Webmaster and SEO Community?
For anybody who is unfamiliar with Google and their necessary, yet hostile relationship with the webmaster and SEO community, you must remember that 90% of Google’s earnings are derived from their Adwords advertising program. When Adwords subscriptions are down, the company’s earnings are down. As an Adsense publisher, I have seen the decline in quality advertisments in the Adwords system as displayed on the Adsense ads on my websites. Where a year or two ago, the quality of ads and the revenue generated by clicks on those ads was unrivaled by the competition, 2007 saw many publishers and advertisers both seeking other alternatives to Adwords and Adsense due to misappropriations and unethical business practices by Google. The number of publishers unfairly banned from Google’s Adsense program with their earnings confiscated has only led to an unhealthy resentment for the search giant and many of those banned were also Adwords advertisers and have consequently pulled not only their ads from Adsense but have pulled their clients ads from the system.
Additionally, Google’s unscrupulous attack on bloggers and webmasters who were making a living from sponsored review programs such as PayPerPost and SponsoredReviews, lowering their pagerank and crippling their search engine visibility has led to yet another backlash that will have a permanent negative effect on Google’s future earnings. As if that weren’t bad enough, a week ago, Google announced they were cutting off their Adsense/Adwords referral program to affiliates outside of North America, Latin America and Canada. This move enraged the vast majority of bloggers and webmasters outside that realm because Google essentially took money right out of their pockets for no good reason other than they decided to do it.
Can Google Survive Without the Webmaster Community?
The answer here is a resounding NO. Google is an internet based company and without good working relations within the online community their business model is doomed to failure. Although there is widespread rumours of Google purchasing a significant spectrum of wireless bandwidth and launching a Google-Phone, those rumors are merely a fantasy of loyal shareholders and most likely will not materialize and even if they did, the animosity Google has conjured in the online community will likely mean a monumentous faliure were they to launch such a product or service. The damage to the company’s image has already been done and at this point Google will be lucky to retain the advertising business they currently posess.
What About Google Auctions?
Another widespread rumour from the fountain of mis-information is that Google is going to launch an online auction site to compete directly with auction giant EBay. Once again, the same people who were scorned by Google, webmasters and bloggers, make up a significant amount of Ebay’s membership and it is highly unlikely they will abandon Ebay for a new Google service. Yahoo tried their hand at creating their own auction services and it was a miserable failure because the only people who left Ebay to go to Yahoo auctions were scammers and thieves who were banned from Ebay’s system. If Google launches a similar service, you can bet it will be the criminal element and scammer refugees who will populate the system if and when it goes live.
Essentially, as the old adage goes, Google has “cut off their own nose to spite their face”. Google was built into the biggest search engine on the internet when they were the champiion of the webmaster community. Alienating themselves and damaging the very community they emergedfrom was a costly and ignorant mistake on the company’s part. If you remember the dotcom boom and the subsequent bursting of that bubble, the Web2.0 boom that has been spearheaded by Google and about ready to burst will see it’s flagship going down in flames as an indicator of the death of yet another viscous cycle in the technology industry.
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